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Stories about the unlimited possibilities of marketing, entrepreneurship and innovation, and more cool stuff.
Welcome to our beautifully designed, corporate-controlled future Internet | VentureBeat | Dev | by Dylan Tweney
There’s a generational shift in technology happening right now: From the open Web to native apps, from desktops to mobile phones, from platforms built on standards to platforms owned by corporations. The user experience is great — but what are we losing? Source: Welcome to our beautifully designed, corporate-controlled future Internet | VentureBeat | Dev[…]
This article is part of a series on the evolution of the customer journey. Follow the updates by subscribing to the WHATIF blog! The linear journey As conventional wisdom has it, the consumer’s interaction with a brand or a retailer can be mapped into a journey. I first hear about some product from an ad[…]
This is a draft post about the importance of values in today’s markting. It will soon be joined by more examples as well as an all-encompassing theory. Meanwhile, you can contribute by posting any value-related ad you loved in the comments section. A few months ago, Coca Cola ran its Small World campaign. This Leo Burnett[…]
This powerful presentation by Simon Sinek shows something way too often overlooked by companies in their communication: purpose is king. Most commercial communication falls within one of these two categories: emotional or functional. You either appeal to your prospect’s emotions or to her rationality. Unsurprisingly, our brains are hardwired to prioritize emotions. So when we[…]
First-time entrepreneurs make a lot of mistakes. I made all of them myself. This answer given by Mike Sellers to a Quora question summarizes them all and makes them really easy to remember and look out for. An idea is not a design A design is not a prototype A prototype is not a[…]